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About us
About us
About us
We are here:

to promote the
role, rights and
responsibilities
of advertising.

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Hello
The Advertising Association promotes the role, rights and responsibilities of advertising and its impact on individuals, the economy and society.

We are the only organisation that brings together agencies, brands and media to combine strengths and seek consensus on the issues and opportunities that affect them. Through engagement and evidence-based debate we aim to build trust and maximise the value of advertising for all concerned.

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Our Council

"You wouldn’t tell lies to your own wife. Don’t tell them to mine," said David Ogilvy.

Responsible businesses understand that there is little point in an advertisement that people cannot trust. That's why, over 50 years ago, the Advertising Association led UK advertising towards a system of independent self-regulation which has since been adopted around the world. Chaired by our President, Andy Duncan, the AA Council acts to future-proof the system - identifying longer-term issues and challenges and building consensus on how best to manage them.

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Our Board

There are nearly thirty UK trade associations representing advertising, media and marketing. Through the Advertising Association they come together with a single-voice when speaking to policy-makers and influencers. Chaired by James Murphy, the AA Board oversees the AA's operations and finances and sets the agenda for the organisation’s Executive.

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Credos
Credos studies advertising.

Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.

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Membership
Our membership represents a incredibly diverse set of interests - the brands that invest in ads, the agencies that create and plan the campaigns and the media which carry them.

In fact, there are nearly 30 UK trade associations representing the advertising, media and marketing sectors. Uniquely, they come together through the AA to promote advertising’s role, rights and responsibilities, to create a common stance on the key issues of concern and through evidence-based debate, to build trust and confidence that advertising self-regulation is working properly.

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Front Foot is the campaign for advertising. A heavy-hitting network of advertisers, media owners and agencies who provide the resource and leadership to ensure that advertising’s voice is always being heard.

The network brings every corner of advertising together to build evidence, drive engagement and advocate advertising's beneficial and responsible contribution to the economy, to society and to people.

Members take a leading role in the promotion of advertising and its freedoms. They have priority access to AA events and exclusive briefings on the latest Credos research and can tap into expert advice on issues ranging from alcohol and HFSS food advertising to data and advertising to children.

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AA Team
Stephen Woodford
Chief Executive
Stephen Woodford
Ian Barber
Director of Communications
IB3
Sue Eustace
Director of Public Affairs
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Ged Glover
Commercial Director
gg3
Arabella Banks
External Relations Coordinator
AB3
Fiona Herm
Head of Finance
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Glen Christie
Senior Manager, External Affairs
GC3
Jeanette Taylor
Business Development Manager
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Michael Pickton
Public Affairs Manager
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Kate Foster
Policy Manager
Kate Foster
Will Wade Mills
Account Executive
Will Wade Mills
Kate Thurlbeck
Account Executive
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Stephanie Richani
Communications Executive
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Nathan Brown
Public Affairs Intern
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Naomi Farhi
Public Affairs Intern
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