Why did only 39% of young people mark their ballot papers in the 2010 UK General Election? And how can we encourage them to vote for future policies as well as future popstars? In the wake of the recent Scottish referendum and ahead of May’s General Election, News UK ran FutureVote to explore young people’s attitudes towards politics and their engagement in the democratic process.
On Wednesday 25 March, thirty 16 year-olds from inner city schools gathered for a full day’s workshop to give us all a bit of insight into their disconnect with politics. After brainstorming and developing their ideas, they pitched fresh solutions to the democratic deficit in front of an expert panel of judges: Nick Kidney, Creative Director of BBH, Claire Hilton, Marketing Director at Barclays, The Ideas Foundation’s Robin Wight, and CEO of Maxus, Nick Baughan.
Hosted by News UK’s Guto Harri and featuring mentors from Barclays, Mindshare, Maxus, Spark 44, ITV & News UK, it proved to be a dynamic session at Advertising Week Europe running from 6pm – 7pm at the #AWEurope Underground.