The Advertising Association joined forces with News UK to bring you the fiercest of debates between adland’s brightest new talent.

Our four competitors – speakers from agencies, brands and media – took to the stage to argue for the figure that has influenced UK advertising the most. Our audience voted, as four became two, before a Q&A determined 2016’s Last One Standing.

Processed with VSCOcam with f2 preset ALEX DRAKE, Heineken UK

During his four years with Heineken, Alex has developed an international profile by working in global markets including the Democratic Republic of Congo, Mexico and Holland. Driven by a curiosity for different cultures and a passion for differentiated brands, the alcoholic drinks business has allowed him to work on many exciting marketing campaigns. For the past two years, he’s worked across the Kronenbourg 1664 and John Smith’s brands in the UK. When not trying to sell more beer, Alex can be found on the muddy football pitches of South West London.

 Marie Crop MARIE MAURER, Ogilvy & Mather Advertising

Marie has Power Pointed her way through so many strategic challenges she’s lost count. She’s been at Ogilvy & Mather for three years, which is longer than 34% of marriages. She would never make up any statistics. She’s the senior planner on Dove Masterbrand and SC Johnson, and has (somehow) been in advertising for over 10 years, including stints at M&C Saatchi, FCB Inferno and Farm. Marie is also a writer, contributing when she gets a break from IPA Effectiveness papers to The Huffington Post, amongst others.

 Hannah Markowska crop HANNAH MARKOWSKA, News UK

Hannah is an Agency Solutions Manager at News UK. After beginning as an intern at Cherry London, she was soon offered a permanent position. With a passionate interest in people, their relationships and social interactions, Hannah thoroughly enjoyed her two years specialising in brand partnerships. Working in a new area of media has ignited her desire to forge a long career within this industry, which she believes is unique in its ability to create engaging conversations, exciting campaigns, and innovate ways of connecting people.

 Steer crop ALEX STEER, Maxus

Alex is Head of Technology, Effectiveness & Data at Maxus, responsible for helping clients make the most of their data to make their advertising work harder. A graduate of WPP’s Marketing Fellowship, he’s worked in strategy, analytics and technology on three continents and for some of the world’s biggest marketers. He likes evidence, clarity, and creative thinking. And diagrams.

Hosted by:
 David Aaronovitch Crop DAVID AARONOVITCH, The Times

 

Returning to host Last One Standing is award-winning award-winning journalist and broadcaster, David Aaronovitch. He is a regular Times columnist and a commentator on politics, international affairs and the media. Having begun his career at the BBC, he has since researched, produced, written, edited and presented TV and radio programmes across the network. He has been chief leader for the Independent and was once president of the NUS.

Attendance doesn’t cost a penny, neither do the drinks and it all happens on Monday 18th April as part of Advertising Week Europe 2016 from 6pm – 8pm in the The Bridge Lounge @ Picturehouse.

These events are heavily oversubscribed and its first come first serve so please RSVP now to events@adassoc.org.uk or call 020 7340 1100. All those wanting to attend must be registered in advance.

To get yourself in the mood, check out Last One Standing at Advertising Week Europe this time last year (all photos ©Bronac McNeill).

Last One Standing @ Advertising Week Europe 2016