The Advertising Association joins forces with News UK to bring you the fiercest of debates between adland’s brightest new talent returning to Advertising Week Europe’s Picturehouse stage for another year running.

This year, four rising stars from agencies, brands and media will have the chance to pitch what they think is “the best way to regain public trust in advertising”…

Our audience will cast off two contestants as the remaining speakers will go head to head on a Q&A that determines the Last One Standing.




  MARTIN DOYLE, Generation Media

Martin is Head of Digital and a Director at Generation Media, the UK’s number 1 Specialist Media Agency. Generation’s focus is on Kids, Youth and Parenting, and are based in London. Over the past 7 years, he’s overseen the inception and growth of Generation Media’s Digital team, nGen into a key sector of the Business with successful campaigns run in the UK and globally. MIPA Accredited, his monthly column for ToyWorld magazine: ‘Living in a Digital World‘ explores topics such as those examined today.


Jade joined News UK last year from City A.M. as Head of Luxury and has previously worked in creative solutions at Time Inc. and H Bauer. With over twelve years experience, she has been working on the bridge between content and traditional advertising in order to help brands achieve their business goals. She attacks things with a strong strategic mindset, coupled with a great sense of fun and a fiery personality.

Benji C BENJI INWOOD, Diageo

Benji Inwood is Diageo’s Sponsorship Manager for Europe, looking after a portfolio of partnerships including English, Welsh and Scottish Rugby, the Guinness PRO12, RBS 6 Nations, Cheltenham Festival and a suite of music festivals across the summer. He has – as you might expect – a healthy interest in sport and music, and a less healthy interest in politics and television. Before taking the best job in the world, Benji worked for Diageo’s Corporate Relations team, after a stint representing the interests of the advertising industry with the, ahem, Advertising Association.


Milla is a Strategy Director at adam&eveDDB in London, responsible for keeping Harvey Nichols unexpected, growing Mars Petcare in the U.S, wrangling Lipton’s Global presence, and some new business too. She previously worked at Droga5 New York, and remains a regular panellist one of Australia’s most popular TV shows (which happens to be about advertising), ‘Gruen.’


Hosted by:
 David Aaronovitch Crop DAVID AARONOVITCH, The Times

Returning to host Last One Standing is award-winning award-winning journalist and broadcaster, David Aaronovitch. He is a regular Times columnist and a commentator on politics, international affairs and the media. Having begun his career at the BBC, he has since researched, produced, written, edited and presented TV and radio programmes across the network. He has been chief leader for the Independent and was once president of the NUS.

Attendance doesn’t cost a penny, neither do the drinks and it all happens on Monday 20th March as part of Advertising Week Europe 2017 from 6pm – 8pm at the Picturehouse central.

These events are heavily oversubscribed and its first come first serve so please RSVP now to or call 020 7340 1100. All those wanting to attend must be registered in advance.