We spend over £20 billion on advertising in the UK each year.  That’s a lot of ads. So we want to know, what do the next generation of advertising leaders believe are the ad-land stereotypes that are past their sell-by date?

                               

It’s the AA’s annual great debate – Last One Standing – where four rising stars from UK advertising debate ‘the advertising stereotype that needs to die’. Delegates from OMD, iris Worldwide, Direct Line Group & Google will make their pitch, but only one can  survive… With Gordon Young, co-founder & editor of The Drum, as our Last One Standing host, the debate has already hit Twitter with The Drum‘s #adstereotypes poll so get involved.

Watch the video below.

 

Our host: Gordon Young crop

 

Gordon Young, The Drum

Co-founder and editor-in-chief of The Drum, Europe’s largest marketing website and the UK’s most awarded marketing magazine, which recently launched operations in New York, Portland and Singapore. Gordon also founded ‘Do it Day’, an event designed to prove ‘marketing can change the world’ by challenging brands to make a difference over the course of a single day. Successfully completed projects over the course of the day including the planting of a forest of 10,000 trees over 25 acres. Said Young, “We want to explode the stereotype that marketing is simply about persuading people to buy stuff they don’t need.”

 Our stars:

 

Andre Crop

Andre Veiga, Google

Andre joined Google in 2010 as a research analyst, where he worked on unearthing insights from search trends across various industries. He’s now part of Google’s UK Agency Team, helping brands make the most of YouTube. Before joining the media industry, he worked in the City, but left after growing frustrated at everyone mispronouncing ‘banker’.

 

 Hannah Crop Hannah Beesley, iris Worldwide

Hannah heads up the social offering at iris Worldwide. She oversees and consults on all sorts from innovative platform usage, content planning and influencer strategies to gifs and Snapchat lenses. Her background includes publishing, retail and PR, in the UK, Australia and Singapore. Outside of work she can usually be found petting other people’s dogs and spraying things gold for her upcoming wedding.

 

 Piers Crop Piers Newson-Smith, Direct Line Group

Piers is Head of Brand Planning at Direct Line Group, where he looks after the strategies for all brands in the portfolio, including Churchill, Green Flag, and Direct Line, which recently relaunched with the successful ‘Fixer’ campaign featuring Harvey Keitel.  He has previously worked at Santander, the Bank of Ireland and the Post Office.

 

 Sarah Crop Sarah Mann, OMD

Sarah has been fighting the good (media) fight across the gamut of media platforms and networks for just shy of a decade before landing at her spiritual home, OMD UK. As a technology and data specialist with an eye for making the internet awesome, she is currently match-making some of the UK’s biggest brands with their perfect partner. Tinder for Marketing, basically. Sarah is also an extremely amateur stand-up comedian, tormenting audiences up and down the country. Expect really bad puns.



 

 

Last One Standing @ Google 2016