The Advertising Association Media Business Course is a UK advertising institution – a three-day, intensive, syndicate based program of learning where advertising’s best emerging talent (18 months – three years into their careers) tackle a real blue-chip client brief, are pitched to by media owners and then work through the night to create and pitch a campaign plan themselves.
Delegates draw inspiration from presentations by some of the most insightful, interesting and inspiring speakers in media and advertising today. Final pitch presentations are made to a senior panel of client, agency and media-owner judges. The finalists then pitch their campaign to the client themselves.
The course is created and run by advertising, for advertising – and the only course where young talent from agencies, brands and media work together and learn from each other’s distinct perspectives.
Highlights from the 2014 Course will be available soon – in the meantime, here’s the highlights from the 50th AA Media Business Course, in 2013…