About 8 million people – or 13% of the UK population – are from Black, Asian and Minority Ethnic backgrounds, and by 2045, this population is projected to double. In recognition of this important change, Credos – advertising’s think tank – launched its latest report The Whole Picture? How advertising portrays a diverse Britain. It asked:

  • Is advertising doing enough to reflect the UK’s ethnic profile?
  • Which brands are successful in representing diversity and why
  • What are the tangible benefits of reflecting diversity
  • How can advertising can engage all people in the UK

With the help of our event partner Hearst Magazines, and excellent hosts at the RSA, we were delighted to welcome Karen Blackett OBE – CEO of MediaCom UK as our chair for the evening.

Women and Equalities Minister Jo Swinson MP welcomed the report, before Credos director Karen Fraser talked the full house through its key findings. Finally, Trevor Robinson OBE, creative director and founder of Quiet Storm, spoke with Louise Court, Editor in Chief, Cosmopolitan, before questions were welcomed from the floor.

You can see some photos of the event below, and check out the twitter conversation using #thewholepicture. And here’s some video highlights from the conversation between Louise and Trevor.

And to stay informed about future Credos and AA events and reports, you should sign up to our weekly newsletter, advertising matters. 

The Whole Picture launch