Responding to today’s CAP announcement of of new rules banning the advertising of HFSS products in children’s media, Advertising Association chief executive Stephen Woodford said:


“These new rules reflect changing media habits and reinforce a regime which has already greatly reduced the advertising kids see for sugary, fatty foods.  Regulation is important but we also know the effects of advertising are relatively small, so whether it’s supporting parents with healthier choices, improving education or getting more people, more active, let’s now grab the opportunity to put our collective energy into tackling the big drivers of obesity.”