George in charge
A little bit of torrential July rain didn’t stop adland turning out for the AA’s annual Summer Bash this week – and with the canapes and drinks flowing, it was a real celebration of UK advertising’s achievements in 2017.
Sheltering in JWT’s Knightsbridge offices were AA friends and family, plus guest speaker and Evening Standard editor George Osborne. He warned UK advertising not to lose its voice with Government during Brexit negotiations – or risk advertising’s priorities on talent and data getting side-lined by other, larger, louder industries.
The former Chancellor quoted Advertising Pays data to stress advertising’s significant economic contribution and flagged our status as an advertising global hub – both cornerstones of the AA Industrial Strategy. High praise for an industry still riding the Cannes wave – so a toast to all of you. And one to JWT for having us.
Last One Standing’s first foray outside zone 1 took place in Manchester last night, hosted by ITV and Heart Radio’s Russ Morris. And with an all-female line-up hitting the stage at UTC MediaCityUK, the best of the Northern powerhouse’s agencies, brands and media argued for the most influential ad campaign of the last 100 years.
Mediacom exec Georgia put in her pitch for Jean-Claude van Damme’s star turn in Volvo’s “epic split”, while ITV partnerships executive K’Dee picked Share a Coke’s personalised targeting as her game-changer. But the final round featured Trump vs tampons as Make America Great Again went head-to-head with Always’ Like a Girl.
TBWA Manchester planner Rebecca made a strong case for the POTUS, but was finally defeated at the lightning round stage by AO’s Chrissy and women everywhere – check out the action here.
Despite the best efforts of Jamie and co., Chris Bryant MP’s rallying call to Rhondda residents failed to find much support for an advertising and labelling Private Members’ Bill this week. But elsewhere, Chris Ruane MP tabled two Parliamentary Questions on the impact of HFSS advertising on childhood obesity, and Stockton North MP Alex Cunningham called on Government to restrict advertising to children before the 9pm watershed.
Across Whitehall in the Lords next week, the AA pays a visit to the Communications Committee for an informal chat about advertising’s ongoing issues. The policy posse will be bringing our Industrial Strategy priorities to the fore alongside concerns about Brexit – with Credos stats in hand on advertising’s economic power for back up. To keep up with Industrial Strategy activities, get in touch with Sue.
For our ad of the week and more advertising news, click here.