Brexit, though imminent, is still largely a great unknown. But since last June, Credos has been shoring up data from adland to inform our Industrial Strategy proposals and negotiating stance – this week, the second iteration of their Brexit survey goes live.
New and improved, the survey now includes questions sourced from relevant Government departments – including DCMS, BEIS and DIT – who are looking for UK advertising’s thoughts on talent flows once we exit the bloc. Meanwhile, the AA’s Industrial Strategy working groups had a head start this week; the Regional Growth group are drawing up plans to map existing advertising resources in the nations and regions, while the Global Hub group explores how to promote the UK as an advertising world leader in tandem with the DIT.
Hard to swallow
Since the IEA’s Chris Snowdon highlighted the negative correlation between fizzy drink consumption and obesity rates last week, the debate has moved on to blame the obesity crisis on women’s lib… but advertising still isn’t completely off the hook.
The SNP’s manifesto this week pledges to “tighten regulations” around children’s exposure to HFSS advertising on TV and online – and though they’re missing specifics about the how, the Nats have previously floated ideas of a 9pm watershed.
As has been proven time and again, the evidence for advertising’s effect on obesity is slim to none, and ad bans are but a band-aid over a bullethole. We’ll just have to wait until next week’s results to find out what lies in store for advertising.
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