What’s Gary Lineker worth? About nine Clare Baldings, according to the Beeb’s big pay grade reveal this week, which kicked off a public debate about gender inequality. But fleet of foot as ever, advertising’s regulator got there first.
After a lengthy consultation, the ASA published their report on Depictions, Perceptions and Harm on Tuesday, reviewing gender stereotyping in advertising and finding cause for stronger regulation of ads which go off on a bender when it comes to gender.
It will be for CAP to make the next move, but reporters have been quick to consign useless dads and put-upon mums to advertising history. Nanette Newman clearly isn’t keen, but adland’s response has been positive with a hint of caution, as noted by AA CEO Stephen Woodford around the subjective nature of such judgements.
For whom the Bellwether tolls
Wednesday winds blew good news for marketers, as the IPA’s Q1 2017 Bellwether report reported budgets nudging upwards for 11.8% of companies.
Led by growth in internet and bolstered by a bump in traditional media (a three-year high), the outlook seems rosy through to 2018, if not quite the boom times of pre-2008… aaah, those were the days.
The full adspend landscape emerges just next week, when the latest AA/Warc Expenditure Report is published. It’s the definitive measure of actual spend in the UK ad market, and you won’t want to miss our detailed breakdown of the numbers – check back seven days from now for more.
To Sir, with love
The AA policy contingent was cordially invited to the House of Lords Communication Committee on Tuesday for the chillest of chats about UK advertising and its myriad issues.
Along with ISBA and the IAB, the Committee checked in on advertising’s Brexit POV, and the digital challenges facing our industries from barriers to entry, market disruption and audience measurement.
What next? Well , the Committee was less than forthcoming on where it might consequently head, but the smart money’s on an advertising enquiry in the Autumn. Meanwhile, we push on with our Industrial Strategy workstreams. TBC after Summer Recess….
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