That’s an order
Alongside Billy, June and Julie, last week’s Queen’s Birthday Honours turned out to be a bumper haul for UK advertising and, dare we say it, for AA heroes past and present.
Former AA boss, Timothy Patterson Lefroy will be re-ordering the letterheads – now with a shiny OBE added – but not before taking the opportunity to remark in The Drum: “Delightful news – especially for the AA team. It’s all down to them.” Well, you said it Tim! And we always knew there was nothing like her, but now it’s official as the AA’s first woman Chair becomes advertising’s first Dame. Congratulations Cilla. But wait, we’re not finished. AA Board member David Newell also picks up an OBE for services to the newspaper and publishing industries.
Elsewhere, advertising’s contribution was being felt in the arts, as Chime boss Chris Satterthwaite was awarded a CBE, alongside Children in Need Chair Stevie Spring for services to charity. And having wowed the crowd at our Parliamentary shindig last year, Sport England Chief Jennie Price showed that This Girl Definitely Can, picking up a CBE for services to sport, especially increasing women and girl’s participation.
Yet again, the Services to Industry Newsletters category was over-looked but that one small glitch aside, it was quite the day for UK advertising. Congratulations one and all.
The still-shiny Department of International Trade made waves across the Channel in Cannes with their Creativity is GREAT campaign overlooking the Croisette this week. A virtual lion roared its approval in real time as UK winners were announced – and getting behind anything celebrating UK advertising’s global reign, we jumped aboard with a tweet storm of Advertising Pays 4-related stats to further stun Cannes-goers.
And just next door, our roundtable with News UK broached the PM’s unenviable task on Brexit, with adland agreeing the first priority is access to talent (both domestic and imported) – to keep London top in diversity and skills.
With either side grappling with citizen’s rights as we speak, it’s all to play for, and Credos continues to wave the flag for adland. To inform HMG on advertising’s Brexit priorities, they’re rolling out a sequel to the first Brexit survey with added questions sourced from DCMS, BEIS & DIT – it’s available here *nudge* for you to complete before it closes next week.
A hop, skip and jump away in Brussels, the AA and its European counterparts met to discuss on-going legislative initiatives in the EU parliament yet to be derailed by Brexit. Changes to the AVMS Directive trundle on to the final stages, and talks have begun on the GDPR’s spiritual sister, the e-Privacy Regulation.
MEPs are pushing for added hoops to jump through for advertisers, touched on at last week’s data meeting. Feel like doing more closer to home? The AA’s Regional Growth Group meets this coming Monday with the latest on Credos’ research on SME’s advertising needs – tell Kate if you can make it.
For our ad of the week and more advertising news, click here.