After a lengthy consultation process, CAP’s new food rules entered into force this month, extending the rules beyond TV into wherever under-16s reign supreme – meaning a “major reduction” in the number of HFSS ads kids will see.
Adland welcomed the changes with open arms, but CAP can’t please everyone and Action on Sugar has lamented the exclusion of family-wide programming from the new rules – despite evidence that suggests it would have zero impact on childhood obesity rates.
No need for evidence in the Rhondda, however, as Chris Bryant MP missed the memo about voter fatigue, and is now asking constituents to choose a bill for him to back after winning the Private Members’ Bill ballot. On the ballot, a 9pm watershed for food advertising, riding roughshod over CAP’s good work – we’ll find out next week if it’s the one he introduces to Parliament after recess.
Not one, not two, but three AA events next week, so if you haven’t yet, clear your diaries because there’s something for everyone…
Tuesday’s double-bill sees Front Footers gather for a politics debrief by Culture, Media and Sport Committee Chair Damian Collins MP, followed by a Summer Reception for AA friends and family to hear words of wisdom from Evening Standard editor George Osborne.
Advertising’s next generation can get in on the action too. Last One Standing is asking up-and-comers what they think’s been the most impactful campaign of the last 100 years – only this time, we’re asking it in Manchester. Agencies, brands and media with a Northern presence, get your free tickets here.
The Great Brexit Repeal Bill debuts in the Commons next week, throwing up more questions about the post-Leave landscape than it answers – but we went searching for clarity every which way, anyway.
Minister for Digital Matt Hancock schooled the AA’s Council on the Government’s Digital Charter, which aims to streamline digital initiatives across all departments in a bid to secure the UK’s e-commerce capacities for the future.
Full ministerial turnout at the CIC this week too, with DCMS and BEIS discussing Industrial Strategy next steps with adland and the arts – get the low-down from Michael, or wait until Credos’ Brexit survey sequel reveals all in early August.
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