Out of the frying pan…
No time to rest on our laurels this week, as the Scottish Government unveils its back to school programme for the coming year – which this time unhelpfully includes measures to restrict the advertising of HFSS foods in an effort to shrink waistbands in the North.
The direct focus on advertising marks a change in the curriculum for Holyrood, which has previously concentrated its efforts on product reformulation and curbing in-store promotions.
The programme looks ahead to the upcoming Obesity Strategy consultation – swot up on the toughened-up CAP codes while we set up the board to fight for advertising. Talk to Michael if you’re hungry for more.
Press 7 for lobby
A departmental procession from BEIS, DIT and DCMS made their way to AA towers this week for a pow-wow on how advertising and Government can join forces to promote our industries abroad – greeted by the cream of adland’s trade body posse and the best of our creative, production and media agency talent.
Our Industrial Strategy global hub group convened to discuss target markets and tactics to keep the UK advertising services on top of the world once Brexit is finalised. And a few days later, AA Chief Stephen Woodford stepped into the ring for advertising on a Creative Industries panel hosted by the Westminster Media Forum. How do we make the most of our strengths as a global leader? Build on and future-proof UK advertising’s existing exporting prowess, he said.
Seems everyone is looking into crystal balls as of late, as the House of Lords’ Communications Committee launches an inquiry into the future of the advertising industry. We’ve been invited to the only oral evidence session, taking place next week – watch Stephen lay the cards on UK advertising’s skills, talent and global domination goals then.
UK advertising came out in force to support Stonewall’s latest campaign for LGBT equality, which prompted a Pearl & Dean-Digital Cinema Media dream team to donate £500,000 worth of space.
The group effort, counting Aviva’s Jan Gooding and Mr President among others, had Rocket handling the media planning and buying, expect to see ‘Come Out for LGBT’ on billboards, TV and social over the next few weeks.
Check out the campaign and pledge yourself as an LGBT ally right here.
For our ad of the week and more advertising news, click here.