New AA Chief Executive Stephen Woodford is urging advertising leaders to champion a series of essays that answer ‘Advertising’s Big Questions’.

Under executive editor Laurence Green, founder of 101, six leading thinkers – including Jeremy Bullmore, Paul Feldwick and Bridget Angear – have tackled some of the perennial and most asked questions about the nature, role and effects of advertising.

AA Chief Executive Stephen Woodford said:

“This is about the fundamentals of our business and we owe it to ourselves to keep that knowledge fresh and alive.  Whether you create, plan, buy or sell advertising, I’d urge everyone not just to read these essays, but to share them too.”

The essays are:

All essays, and digitised versions of the original works, can be found at

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