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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Our Work
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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
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Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Have you read our latest Advertising Pays report?
SPOTLIGHT Our Annual Review
2024 is here! Explore our 2024 highlights
SPOTLIGHT Advertising and AI:
Showcasing
Applications and
Responsible Use Download the latest report
SPOTLIGHT The Social Contribution
of Advertising Find out more about our new report
SPOTLIGHT Championing
our creative
economy. Find out more about our policy work
SPOTLIGHT Trust in
advertising
on the rise. Find out more about the latest report
SPOTLIGHT UK advertising
made global. Find out about our exports group's work
SPOTLIGHT A manifesto
for the world's
ad industry. Order here
SPOTLIGHT All In reveals
three updated
actions. Find out more
SPOTLIGHT Helping advertising
build a sustainable
future. Find out more
OUR MISSION

We promote the role and rights of responsible advertising – trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy.

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Featured news & insights
Our work
Public Trust

Building people’s trust in advertising has been central to the work of the Advertising Association since our formation in the 1920s. Our continuing research helps our members understand what drives trust in advertising and why this matters for campaign effectiveness.
Inclusion

The All In Census is the UK Advertising’s biggest industry-wide survey to help build a workplace where everyone feels they belong. Read the results along with the Action Plan and apply to become an All In Champion.

Climate action

We know advertising accelerates behaviour change and can be a real force for helping drive sustainable growth. Check out what we have planned to help deliver the UK government’s ambitions of a net zero economy and find out how you can get involved.
EXPORTS

The UK advertising market is not just a gateway to Britain; it's a gateway to everywhere. This workstream showcases the very best of our industry’s strategic, creative, production and technical capabilities to the world.
Adspend

Advertising is a major engine of the UK economy. Our Expenditure Report, in partnership with WARC, provides detailed advertising spend figures for all major media in the UK. Every quarter, they are surveyed to produce the UK's most reliable adspend data. Learn more here.
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WE LOVE GREAT ADS! Some of our faves right now
FOR HONEY HEADS featured image
OOH AAH… JUST A LIDL BIT featured image
MIST ME featured image
Find out how much money is spent on
advertising in the UK each year
Want To Know More About UK Advertising?
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Front
Foot

Our members are at the centre of all we do at the Advertising Association. Front Foot is our industry’s exclusive member network, made up of over 90 businesses from across advertisers, media owners and agencies.

Our members receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Public Affairs briefings and regulatory advice.

Become a member today
Upcoming events
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