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In support of the Ronald McDonald House Charities UK – which provide accommodation for parents of sick children near where they are receiving treatment – three videos were created showing the stories of three families who have been supported by the charity. The campaign brought to life the slogan “when your child is in the hospital, a long-distance relationship isn’t an option”. The emotive videos provided a first-person view of what life is like for parents who rely on the charity’s homes to keep them close to their children when receiving treatment.
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