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This advertisement aimed to raise awareness of the weapons being sold and traded at a London arms fair, as a result of a legal loophole. Running in parallel with the Defence and Security Equipment International (2015) event in London, Amnesty International decided to promote the event using a colourful and tongue-in-cheek campaign, intended to provoke a response from both the public and UK Government. The campaign was featured in print, social, digital and cinemas.
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