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M&C Saatchi has drafted a set of minimum social standards for men to follow in the interests of making our streets a safer environment for women.
The ‘Good Guys Guide‘ sees the creative agency turn its attention to addressing societal issues with seven golden rules instructing conscientious males how to go about their business in an unthreatening manner.
Advice includes ‘don‘t walk behind her‘, ‘hoods down‘ and ‘cross the street‘.
Promoted across social media, the ’Good Guys Guide’ will also be promoted at 17 high-traffic outdoor sites across the UK, bringing its message directly to the locations where actions can make the biggest difference.
Read more here.
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