Search Results for: food advertising

Oxford Economics Report: Impact of Adopting the 2018 Nutrient Profiling Model

In January 2026, new legislative restrictions were introduced on advertising for ‘Less Healthy Food’ (LHF) by the UK government. This banned...

Oxford Economics Report: Impact of Adopting the 2018 Nutrient Profiling Model

In January 2026, new legislative restrictions were introduced on advertising for ‘Less Healthy Food’ (LHF) by the UK government. This banned...

New wave of Advertising Standards Authority (ASA) awareness campaign launches with expanded industry support.

The latest burst of the successful multi-media campaign to build awareness of the advertising regulator has now gone live across all...

Navigating the Burnham Era: What the New Direction at No. 10 Means for UK Advertising

By Chris Walker, Director of Public and External Affairs The political landscape in Westminster has just undergone another decisive shift with...

AA comment in response to Health Select Committee report

On 15 July, the Health Select Committee published a report, Food and Weight Management: Fixing the food environment which included a...

AA comment in response to Government consultation on new Nutrient Profiling Model

On 25 March, UK Government launched a full public consultation on the proposed application of the new Nutrient Profiling Model (NPM)...

Does advertising cause childhood obesity?

By Professor Charles R. Taylor, Ph.D. There are few policy areas more weighted with urgency, emotion, and concern than childhood obesity....

Interview: Dan Bennett, Ogilvy

Exclusive Interview for Trusted Advertising In this interview, Dan Bennett, Behavioural Science Lead at Ogilvy, emphasizes that trust is an evolutionary...

Interview: Murray Bisschop, Tesco

Exclusive Interview for Trusted Advertising In this interview, Murray Bisschop reflects on Tesco’s decade-long journey from the reputational challenges of 2016...

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