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Team Nation – the first-ever alliance between rival news industry publishers and OmniGOV – was born to help the government amplify critical coronavirus messaging to the nation.
This saw the launch of the largest news brand content partnership the UK has ever seen. More than 600 national and local newspapers wrapped their papers, some for the first time, and took over their websites with the unified message: “Stay at home for the NHS, your family, your neighbours, your nation, the world and life itself.”
Team Nation runs the ‘All Together’ campaign with the pace, agility and rigour of a newsroom delivering vital information to readers in a compassionate tone they can relate to. Through continuous phases of branded content, the campaign deepens public awareness and is highly effective in reaching high risk audiences.
Initially launched as a three-month partnership, the campaign is now entering its eleventh month having published 35,000 pages of hope, inspiration and advice, while delivering the results that matter.
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