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Dove has been working with Good-Loop’s ethical advertising platform to bring purpose to its digital advertising social channels with the ambition of increasing both awareness and the impact of Dove’s long-standing purpose and mission. In the recent campaign in Mexico, every time a user chose to engage, by watching the ad or swiping up, they were presented with a choice of two charities and they could choose to make a ‘free’ donation to – UN Women, or Dove’s own NGO.
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