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Journeys is Kinetic’s behavioural planning platform, which fuses multiple behavioural and attitudinal data sources with Route data to develop a detailed picture of audience activity.
Kinetic have been using Journeys to understand how audience movements outside of the home have changed since the government’s Covid-19 restrictions were introduced.
This week their report looks at UK footfall across the summer of 2020, as shopping areas being re opening in the next phase of government restriction easing. It looks at the behaviours of those coming out of their homes and what opportunities this brings. Read it here.
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