The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Mail Force Charity

/ April 29th 2020

DMGT, dmg media and Mail newspapers has delivered a first consignment of quality Personal Protective Equipment (PPE) worth more than £1m to NHS workers. This consignment contained 100,000 masks and 50,000 coveralls.

dmg media provided £1m for the campaign and also established a separate charity: Mail Fore Charity. The first consignment was delivered with the additional funding and support of partner Salesforce and other benefactors, as part of an on-going campaign to provide PPE for NHS and care workers who are on the frontline in the fight against Coronavirus.

Read more here.