The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Project 84

/ December 16th 2019

Suicide is the single-biggest killer of men under 45 in the UK, with 84 men taking their lives every week. To highlight this figure, 84 sculptures of men were placed on top of the ITV’s London Studios tower in London. This was complemented by a TV and PR campaign.

The campaign had three core objectives:

  • Get the nation talking about the male suicide epidemic.
  • Force Governmental action.
  • Stop more men from killing themselves and promote calls to the CALM hotline.