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In light of the Coronavirus outbreak dozens of UK regional and local publications ran the same front page, launching the united #ThereWithYou campaign, to reassure the public with a message of solidarity and positivity. The message on each of the paper’s front pages was “When you’re on your own, we’re there with you”. This was followed in all publications with a statement of the papers’ commitment to their communities and their vows to keep a reliable flow or news.
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