The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Welcome To the All In Census

This is our campaign, in partnership with the IPA and ISBA, to help build back a better, inclusive industry for all.

It starts with a date for everyone in the UK advertising industry to put in their diary – March 10, 2021.

On that day, we will be conducting the first fully confidential and aggregated industry census, recorded and analysed by Kantar. It will provide the very best record of the make-up of UK advertising’s workforce and a vital benchmark for progress.

If you would like to take part, please come back to this page on March 10 where there will be a link to take you to the Census.

The results will be used to inform an Action Plan to be launched at an industry summit this summer addressing how greater inclusivity across all areas of the industry’s talent will be achieved.

Culture Minister Caroline Dinenage said:

“The All In campaign will help ensure our advertising industry is built inclusively. I am grateful to the Advertising Association for their hard work in this area and look forward to seeing the outcome of the Census and the positive impact it has on diversity and inclusion in the sector.”


The All In Census will be a short survey, easily completed online within a 30-minute window. UK advertising and marketing services professionals will be invited to complete the survey by their leadership teams. If you don’t receive an email, you will still be able to access the Census via a link on this page on March 10.

The Census will be completely confidential and aggregated, recording all aspects of diversity and inclusion to provide the industry’s leaders with comprehensive data for the first time on how the industry performs on inclusivity. It is intended to inform actions that the Inclusion Group will put into place to make genuine and concerted progress on building a workplace that is inclusive for all.