The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

WELCOME TO THE ALL IN HUB

The results of UK Advertising’s first and biggest industry-wide survey, the All In Census, created by the Advertising Association, IPA, ISBA and Kantar have been revealed. The All In Census has gathered comprehensive data from over 16,000 advertising and marketing professionals and will provide new insights on the make-up of the UK advertising’s workforce plus data to benchmark progress from.

Our All In Report sets out three big areas of focus for the industry to achieve greater inclusivity. A roadmap for additional actions during 2021 will recognise and account for further areas for the industry to address in order to build a workplace where everyone feels they belong.

RECIEVE A COPY OF THE FULL REPORT
watch the all in summit
Key Actions And Solutions
DOWNLOAD AND ADOPT THE BRIM FRAMEWORK

One in three of our Black colleagues in advertising don’t feel they belong in our industry - this has to change

All In Census, March 2021
Audit your company website to ensure its accessible to all

One in five advertising practitioners with a disability are likely to leave their company – we have to retain this talent

All In Census, March 2021
Adopt the Social Mobility Toolkit (register here to find out more and to receive the toolkit once published)

People from a professional/privileged background outnumber working class people by almost two to one – we need to open up our industry to all

All In Census, March 2021

ALL IN directory

A showcase of industry initiatives that recruit, support and advance diverse talent

EXPLORE THE DIRECTORY
inclusion working group
Kathyrn Jacob

CEO,
Pearl & Dean & Chair of IWG

Bobi_Carley
Bobi Carley

Head of Media & Lead on D&I,
ISBA

Leila_Siddiqi
Leila Siddiqi

Associate Director - Diversity,
IPA

Sarah Jenkins

Managing Director,
Saatchi & Saatchi

Jane English

Marketing Lead,
Channel 4

Jerry Daykin

Senior Media Director, EMEA,
GSK

Ali_Hannan
Ali Hanan

Founder & CEO,
Creative Equals

Sharon_Lloyd Barnes
Sharon Lloyd Barnes

Commercial Director,
Advertising Association

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If you would like to tell us about anything which you think should be included in the directory, please send an e-mail to: inclusion@adassoc.org.uk