This is our campaign, in partnership with the IPA and ISBA, to help build back a better, inclusive industry for all.
It starts with a date for everyone in the UK advertising industry to put in their diary – March 10, 2021.
On that day, we will be conducting the first fully confidential and aggregated industry census, recorded and analysed by Kantar. It will provide the very best record of the make-up of UK advertising’s workforce and a vital benchmark for progress.
If you would like to take part, please come back to this page on March 10 where there will be a link to take you to the Census.
The results will be used to inform an Action Plan to be launched at an industry summit this summer addressing how greater inclusivity across all areas of the industry’s talent will be achieved.
Culture Minister Caroline Dinenage said:
“The All In campaign will help ensure our advertising industry is built inclusively. I am grateful to the Advertising Association for their hard work in this area and look forward to seeing the outcome of the Census and the positive impact it has on diversity and inclusion in the sector.”