The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


We are sure you have all seen the unfortunate news that Cannes Lions 2020 has been cancelled, but we look forward to welcoming you all to Cannes Lions 2021!

In the meantime, welcome to our Cannes Lions hub which contains everything you need to know about UK advertising’s involvement in Cannes Lions 2019.

In 2021 representatives from the UK advertising industry will be everywhere at the world’s largest festival of creativity and we are planning an exciting programme of activities with the support of our partners — APA, Channel 4, Clear Channel UK, DMA, Framestore, IPA, London & Partners, M&C Saatchi and Newsworks, working together with the Department for International Trade.

View our 2019 showreel here

If you have any questions, drop us a line at

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