The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

HELLO FROM UK ADVERTISING AT CANNES LIONS

In partnership with the Department for International Trade, we have launched a special campaign to celebrate the very best of UK advertising at Cannes Lions.

The campaign supports our UK trade mission to the festival which involves 40 companies from across the industry.

We have a very exciting programme of activities planned with the support of our partners – APA, Channel 4, Clear Channel, Framestore, M&C Saatchi, Pinterest and PwC – working together with the Department for International Trade. You can find out where to find us here.

At Cannes Lions, we will showcase the best work and the best companies that the UK has to offer to buyers of advertising and marketing services around the world, and our goal is to do this in the most creative, sustainable and inclusive way possible.

Check out our Cannes Lions showreel from 2019 here.

If you have any questions, drop us a line at events@adassoc.org.uk.

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