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The All In campaign is an industry-wide initiative to ensure that everyone with a role in UK advertising feels they belong. In June 2022 we announced the first companies to become All In Champions – the organisations who are supporting this work by adopting the All In Action Plan. We then announced our second wave of All In Champions in January 2023 and are accepting new applications all the time.

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Who can apply to become an All In Champion

All companies who have staff in functions within the UK ad industry, such as

Media and creative agencies
Brand marketing teams
Media owner sales and marketing teams
Tech companies
Production companies

What it means to be an All In Champion

Be recognised as a champion of the All In campaign icon

Be recognised as a champion of the All In campaign

Have your company logo added to the online All In Hub and promoted across our social media channels icon

Have your company logo added to the online All In Hub and promoted across our social media channels

Be given speaker opportunities to share best practice icon

Be given speaker opportunities to share best practice

Be sent the All In Champion marque to add to your website and email signatures icon

Be sent the All In Champion marque to add to your website and email signatures

You commit to supporting the All In Census and Action Plan in your company   icon

You commit to supporting the All In Census and Action Plan in your company

Feature in the All In Hub as a case study
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Feature in the All In Hub as a case study

Upload evidence required to become an All In Champion
Become a champion form

Maximum file size: 8.39MB

Maximum file size: 8.39MB

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