The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ January 5th 2021 / Matthew Evans

Following the announcement by the Prime Minister of a new national lockdown in England, Advertising Association Chief Executive Stephen Woodford has made the following statement.

“People in advertising businesses, like everyone else in the UK, will want to adhere to the new guidance and are now extremely proficient at working from home. While this news is sadly another set-back to the UK’s economic and social recovery, protecting public health is foremost and containing the spread of the virus remains the top priority. During the first and second lockdowns, the work of our industry helped deliver vital public health messages. No doubt, we shall see this again with the government continuing to use advertising to communicate with the public and brands supporting that through their own advertising campaigns. 

“At the same time, businesses in our industry will need continued support to protect jobs and ensure we can continue to effectively deliver work that helps businesses communicate with customers during this difficult time. We will be working closely with our members and the UK Government to make sure the appropriate measures are in place. Above all, there is sure to be widespread resolve to see this lockdown through successfully, with the news of the Astra Zeneca/Oxford vaccine roll-out providing hope for better times by the summer.”

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