The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: Biscuit

/ October 4th 2020
Action 2 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

Biscuit Filmworks are working hard to reduce their overall carbon footprint. To achieve this, they are implementing a range of company-wide initiatives such as:

  • Cycle to Work Scheme to reduce the reliance on public and private transportation
  • Renewable office electricity (saving 2.27 tonnes of carbon, or the equivalent of 1,180 trees)
  • Budgeting to offset the carbon for every shoot and flight booked
  • Keeping printing to a minimum, but if necessary, using recycled and ethically sources paper
  • Reducing waste-paper bins in the office
  • Becoming more mindful of suppliers and supply chains
  • In-house and on-set recycling. On set waste collections are booked with Quantum Waste.
  • Removing red meat options as part of catering on shoots.

In support of local businesses, Biscuit Filmworks purchase their office supplies and food from local markets (including Bulk Market). This allows them to avoid purchasing plastic and non-recyclable packaging at every opportunity.

All the efforts made by Biscuit Filmworks are paying off, as they have not only reduced their overall office consumption but have also significantly reduced office costs. Consequentially, all of Biscuit Filmworks’ staff have been showing higher regard for reducing their carbon footprint not only in the office, but also in their daily lives.