The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: Global

/ October 24th 2020
Action 1 Resources Action 3 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

Global is Europe’s largest radio company, entertaining 34 million people across the UK every week, as well as being an outdoor media owner. The company has taken a number of steps to improve their environmental sustainability as an organisation.

When it comes to energy, Global’s transmitters are powered from 99% renewable energy sources through their third-party transmissions provider. Additionally, all of the energy supplying Global’s UK offices and warehouses comes from 100% renewable sources.

The company has also made a commitment of zero waste to landfill. Global does not use single-use plastics within any of its UK offices, except in the most exceptional of circumstances, and encourage a paper-free environment as far as possible.

Global also seeks to reduce the need for travel, and therefore the associated emissions, as much as possible, with various video conferencing platforms available to all staff across locations in order to enable a virtual way of working.