The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: PPA

/ October 4th 2020
Action 3 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

The PPA supports its members in understanding and developing ever more sustainable business practices. For a decade, the magazine publishing industry has committed to recyclable materials in print products. Moreover, as technological and behavioural change has diversified routes to customers, publishers have taken responsibility to help protect the environment by collaborating and innovating to achieve change and promote best practice across the industry.

The PPA facilitates change by hosting a Sustainability Action Group, maintaining a bespoke carbon calculator for publishers, developing best practice guidance, and providing insight on new products and initiatives that can help reduce the environmental impact of the publishing sector.

One example is recent PPA research into plastic packaging and sustainable alternatives to support publishers as they commit to reducing the amount of non-recyclable plastic packaging used to wrap magazine subscriptions. This research focused on the economic costs and environmental credentials of paper wrapping, compostable plastic films, bio-based plastic films, and traditional fossil-fuel based plastics.

Since the research was published, a significant proportion of publishers have transitioned to more sustainable wrapping solutions and the research has been well received by PPA members, with many changing their internal and external business practices to reduce reliance on single-use plastics.