The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Case study: Royal Mail

/ October 30th 2020
Action 3 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

Royal Mail occupies a unique position within UK advertising. It is a media channel in its own right through direct mail and door drop, whilst also delivering mail from UK businesses to nearly 31 million UK households every week.  Royal Mail’s commitment to the UK advertising industry is reflected in its far-reaching environmental programmes.

As a media owner, Royal Mail is committed to supporting innovation and continuous progress in products and materials used to achieve sustainable production of mail. It is encouraging best practice in materials that deliver these advances such as biodegradable inks and starch-based polymers.

Royal Mail is also committed to reducing the emissions associated with its business operations, working with suppliers and partners to reduce emissions across the value chain. Having met its 2020-21 carbon reduction target with a 31% reduction from 2004-05 levels, Royal Mail’s new environmental strategy, Delivering a Cleaner Future, will focus action in three key areas; becoming a net zero business, having a fleet 100% powered by alternative fuel, and ensuring responsible consumption.

The company has already made good progress with the introduction of electric and other alternative fuelled vehicles to its fleet, with over 300 already operational across the UK. The most recent example is a prototype electric van based on a London Taxi from the London Electric Vehicle Company.  Royal Mail is committed to making changes that reduce its environmental impact, whilst ensuring it continues to innovate to meet customer expectations.

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