The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Case study: the7stars

/ October 24th 2020
Action 1 Resources Ad Net Zero Climate Action UK Advertising’s Climate Action Showcase

the7stars have set a target to be carbon neutral by the end of 2021. To deliver this, the agency has developed an environmental policy, giving the protection of the environment a central role in the organisation’s values.

Among other things, the company has committed to complying with all environmental legislation, regulation and approved codes of practice, minimising pollution and wastage, developing ad environmentally aware culture by training staff and developing management practices to ensure environmental factors are considered during planning and implementation. the7stars also continuously monitor and seek to improve their environmental performance.

Some of the specific initiatives implemented within the business include:

  • Issuing all new starters with keep cups
  • Sending used coffee beans to a bio-fuel company (Old Spike Roastery)
  • Switching plastic milk bottles for glass, and thereby reducing plastic consumption by nearly 9000 bottles a year
  • Planting trees for every flight taken on agency business

the7stars are also looking to undertake research in the environmental sustainability space. Collaborating with the insight team at Global, the7stars are looking to conduct qualitative and quantitative research with consumers to understand what they expect from brands when it comes to sustainability.