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Export case study: Talent Republic

/ October 22nd 2020
Exports and International Trade

Business: Talent Republic

Client: Just Eat

Challenge:

Just Eat wanted to tap into a younger, more urban, cooler, independent demographic and create a version of their jingle ‘Did Somebody Say’ that would generate standout and get their customers talking and smiling again.

What Talent Republic delivered:

Implicit understanding of Talent that would resonate with the Just Eat’s broad audience across Europe & Australia and fit the tone of voice and values the creative demanded.

Talent Republic secured entertainment and hip-hop icon Snoop Dogg. The negotiation of which included music sync and delivery of the track.

The Results:

The campaign has been their most successful ever with record levels of spontaneous awareness and stand out in all markets (c+3.8% avg.), unprecedented positive sentiment on social media channels (95%) and an overall brand interest lift of 59.2%; all of which resulted in a 19% yearly growth in the brand’s value.

Talent Republic:

Talent Republic are the leading independent A-list Talent brokering consultancy in Europe, delivering fully integrated celebrity-led marketing campaigns across the globe. Their international reach spans the most high-profile names in Film, TV, Music, Fashion and Sports, as well as influencers and rising stars.

Working in tandem with brand and agency clients, the company thinks creatively and strategically to identify and secure the perfect A-List Talent for each and every brief.

This work covers in-vision endorsements, voiceovers, personal appearances, event attendance, PR activity and bespoke social media planning and implementation.

Through their affiliation with Born Licensing they are also able to licence entertainment-based IP for characters and clips from film & television, animation, toys & games, famous icons, emojis, video games, viral videos, publishing, theatre and more.

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