The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Export Case Study: Talent Republic

/ October 23rd 2020
Exports and International Trade

Business: Talent Republic

Client: Grupo Lala

Challenge:

Lala, Mexico’s largest dairy brand, was keen to work with a respected international actor to promote their patented lactose free ‘super’ milk range, Lala 100, ‘for the heroes of today.’

What Talent Republic delivered:

Within five weeks of being briefed, the campaign had been shot in Boston with US actor Chris Evans, best known for his role as Marvel character, Captain America.

Talent Republic cast, secured and managed all Talent related aspects from concept to completion, including handling all negotiations, drafting contractual agreements and advising and helping manage costs across every aspect from SAG, travel, accommodation, security, publicist and glam.

Through the line media usage covered TV, Cinema, Print, Out Of Home, Digital and Social.

The Results:

The campaign garnered more than one billion digital impressions, increased sales by 60% vs the monthly 2018 average and, within a month of the launch, saw an increase of over +1pp of market share.

The partnership was also mentioned in over 200 media outlets, resulting in Lala 100 winning Best Marketing Strategy 2019 in Mexico.

Talent Republic:

Talent Republic are the leading independent A-list Talent brokering consultancy in Europe, delivering fully integrated celebrity-led marketing campaigns across the globe. Their international reach spans the most high-profile names in Film, TV, Music, Fashion and Sports, as well as influencers and rising stars.

Working in tandem with brand and agency clients, the company thinks creatively and strategically to identify and secure the perfect A-List Talent for each and every brief.

This work covers in-vision endorsements, voiceovers, personal appearances, event attendance, PR activity and bespoke social media planning and implementation.

Through their affiliation with Born Licensing they are also able to licence entertainment-based IP for characters and clips from film & television, animation, toys & games, famous icons, emojis, video games, viral videos, publishing, theatre and more.

This case study is featured in our UK Advertising Exports Report, which you can download here.

Related Articles View More