The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

MEMBER CONTENT

Front Foot Insight Session – The rise of outdoor augmented reality and its impact on OOH

/ April 1st 2021
Front Foot

Our latest Front Foot Insight Session – The rise of outdoor augmented reality and its impact on OOH – Chaired by Claire Kimber, Group Innovation Director, Posterscope we heard from Dominic Collins, CEO & Co-Founder, Darabase; Will Scougal, Global Director, Snap; Simon Barker, Partner, Freeth’s and Catherine Morgan, Director of Ocean Labs, Ocean Outdoor. The session covers;

  • What is location-based AR and how it can be used to drive growth post COVID?
  • AR as a core part of your media mix.
  • What are the key consideration for Brands and Agencies planning AR campaigns?
  • Using the OOH model as a template for location based AR and how the CAP code applies.
  • Tech review – Latest developments in AR and common myths exposed.

Please follow this link to watch the session (code: AAFrontFoot21)

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