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Made Global Case Study – British Airways 

/ February 28th 2021
Exports and International Trade

Made in London Media provide the case marketing service for international brands entering China. They include commercials, graphic design, social media events and offline events that are more suitable for Chinese consumers. The team has done the case planning for the brand image of British Airways in China, including advertising planning, advertising production, social media promotion services, and obtained more than 2 million views on the whole network.

‘Postpone Your Valentine’ is a British Airways campaign from  2018 specially designed for the Chinese market. As the Chinese New Year was just one day before Valentine’s Day in 2018, Made In London Media and Ogilvy collaborated with BA to plan and produce a short film about two UK-China couples’ love stories. This film expressed a deeper understanding of love and family.

 

This film was published on Chinese social networks, including Weibo and WeChat during the 2018 Chinese New Year holiday. A great number of Chinese audiences were moved by the story. This film received over 2 million views and 3000 likes from all social media platforms.

 

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