Made Global case study – Energizer

Activated in 42 markets across EMEA and APAC, Brand Culture’s latest international shopper marketing campaign for Energizer, ‘For Longer Lasting Holidays’, offers consumers the chance to enjoy 10% off their next hotel stay with leading global travel company, Hotels.com. 

Having identified Hotels.com as an ideal partner, Brand Culture negotiated the digital ‘gift with purchase’ promotional offer and developed a creative approach that could be rolled out across all participating markets. The agency then delivered a market toolkit and oversaw all master designs, including 28 language adapts, web build and campaign management. 

Energizer’s biggest and most ambitious campaign to date is activated across retail, digital and above-the-line channels. It forms part of a long-term international marketing strategy devised by the agency to drive Energizer battery sales by offering consumers high-perceived value promotional offers linked to their entertainment and lifestyle choices. The strategy, which was Highly Commended in last year’s The Drum awards, has seen successful partnerships with the likes of Universal Pictures, Twentieth Century Fox and Booking.com roll out across an increasing number of markets year-on-year, helping Energizer become the No1. battery brand globally.

With COVID-19 impacting consumers’ ability to get away, the world’s longest lasting battery really is giving everyone the chance to enjoy the ultimate Longer Lasting holiday offer, with an extended promotional redemption period enabling consumers to enjoy both local and international breaks well into 2022.