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Made Global Case Study – Tetley UK

/ February 28th 2021
Exports and International Trade

Independent, visual content studio, Coffee & TV were tasked by Tetley UK to create an animation for TV and online platforms to increase brand awareness in the US market. 

To generate a greater recognition for the brand, the well known UK beverage manufacturer wanted to introduce US customers to four quintessentially English characters that embody Tetley’s key product lines. Coffee & TV were asked to bring the four characters to life through visual effects and animation.  

Tetley supplied Coffee & TV with illustrations and biographies for the four characters so the studio’s creative team could develop a narrative, script and storyboard. The animation team  enhanced the look of the illustrations and gave them movement, while designers created the ‘Tetley world’ for the characters to interact and live in. High end visual effects finishing touches were added to intensify the final sequence, along with a strong voice over to guide the campaign’s narrative.  

Coffee & TV delivered social media assets and a lead campaign video for Tetley to rollout across online and broadcast outlets in North America. 

 

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