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Made Global Case Study – Zodiak Kids

/ February 28th 2021
Exports and International Trade

Let’s Play: You Decide is the latest Alexa voice game to be released by connected technology agency FX Digital to the UK and US market. Zodiak Kids, part of Banijay, the studio behind popular CBeebies TV show Let’s Play, collaborated with FX Digital to turn the series into an interactive voice experience. The voice controlled game invites children on an adventure through a series of fun, interactive and educational activities.

The Alexa application, known as a voice skill, allows users to take part in three awesome adventures voiced by Let’s Play presenters Sid and Rebecca. The game encourages children to move their bodies, improve their listening skills and teaches them the importance of helping those in need. For example, in the doctor pack users help Dr. Rebecca get patients back to health in hospital.

Alexa voice skills have proven particularly popular with children, as they can be fun, interactive, educational and are hands-free. The lockdown brought with it a greater demand from parents for educational and fun activities for their children which  Let’s Play: You Decide provides. In the US, Let’s Play: You Decide makes use of In-Skill Purchasing, allowing parents to purchase expansion packs which contain new and exciting adventures.


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