The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Made Global Case Study – Zodiak Kids

/ February 28th 2021
Exports and International Trade

Let’s Play: You Decide is the latest Alexa voice game to be released by connected technology agency FX Digital to the UK and US market. Zodiak Kids, part of Banijay, the studio behind popular CBeebies TV show Let’s Play, collaborated with FX Digital to turn the series into an interactive voice experience. The voice controlled game invites children on an adventure through a series of fun, interactive and educational activities.

The Alexa application, known as a voice skill, allows users to take part in three awesome adventures voiced by Let’s Play presenters Sid and Rebecca. The game encourages children to move their bodies, improve their listening skills and teaches them the importance of helping those in need. For example, in the doctor pack users help Dr. Rebecca get patients back to health in hospital.

Alexa voice skills have proven particularly popular with children, as they can be fun, interactive, educational and are hands-free. The lockdown brought with it a greater demand from parents for educational and fun activities for their children which  Let’s Play: You Decide provides. In the US, Let’s Play: You Decide makes use of In-Skill Purchasing, allowing parents to purchase expansion packs which contain new and exciting adventures.

 

Related Articles View More