The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Sustainability standards & certifications

/ October 8th 2020
Action 1 Resources Ad Net Zero

The list below represents just some of the recognised credentials organisations can obtain to focus and prove their carbon reduction activities. Many organisations in the UK advertising industry have already achieved one of these standards, as evidenced in the case study examples through this report.  

ISO 1400158

Provides a framework for an organisation to follow to set-up an effective environmental management system, looking at factors across resource use, waste management and pollution. It can be certified against.  

 ISO 500159 

Provides a framework for organisations to continually improve their energy management. It can be certified against.  

CarbonNeutral Certification60 

CarbonNeutral certification provides assurance that a company’s carbon neutral claim is robust and credible. Awarded by a third-party. 

 B Corporation61 

To become certified as a B Corp, businesses must meet the highest standards of verified environmental as well as social performance. Public transparency and legal accountability help B Corps build trust and value. 

LEED Accreditation62  

LEED (Leadership in Energy and Environmental Design) is the most widely used green building rating system in the world, and provides a framework for a healthy, highly efficient and cost-effective green buildings.   

 BREEAM Certification63 

BREEAM is the world’s leading sustainability assessment method for master planning projects, infrastructure, and buildings. It recognises and reflects the value in higher performing assets across the built environment lifecycle, from new construction to in-use and refurbishment