The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

The Climate Action Round-Up From UK Advertising’s Ad Net Zero Team

/ July 2nd 2021
Climate Action News & Opinions

Welcome to our regular round-ups of climate action news through the lens of the UK advertising industry’s climate initiative, Ad Net Zero.

We take a look at climate-related news and opinions from within our industry and also the big things for advertising professionals to consider about how the work they produce can make a positive contribution to climate action. For more on Ad Net Zero, check out our Climate Action page.

Britain must put words into action over emissions, CBI warns

The director-general of the CBI has urged the government to put its green rhetoric into action so companies can reap the benefits of moving to net zero. Tony Danker wants environmentally friendly buildings and transport strategies, battery gigafactories and incentives for green businesses.

Certified Good: B Corp helps create better businesses

Several agencies have applied for, and gained, recognition as B Corporations. B Corp certification is being awarded to companies (close to 4,000 of them in 74 countries) that can prove that they balance “purpose and profit” in order to drive “a global movement of people using business as a force for good”.

IPA launches Media Climate Charter to reduce carbon footprint of adspend

The core tool – a carbon calculator – will enable its members to measure the overall emissions from media planning, buying and distribution and identify where they need to reduce the climate impact of running clients’ campaigns.

Your Netflix habit has a carbon footprint, but not a big one  

A group called Dimpact — comprised of media companies and researchers from the U.K.’s University of Bristol — has been trying to gain a clearer picture of how bad streaming is for the environment. In March, the Bristol researchers created a Using the tool, Netflix said in March about an hour of streaming emitted less than 100 grams of CO2 equivalent, similar to the latest findings.

World Environment Day: do’s and don’ts for adland

Anna Lungley, chief sustainability officer at Dentsu International, offers advice for industry leaders who want to be part of the movement to Net Zero.

Carbon footprint of digital ads laid bare by Good-Loop tool

Advertisers are launching millions of tonnes of carbon dioxide into the atmosphere with every typical online campaign, a new tool launched by purposeful ads platform Good Loop has revealed.

Media accounts worth billions now calculating the carbon costs of their media buys

Media accounts worth billions now calculating the carbon cost of their media buys. Top UK agencies have signed up to the IPA’s Media Climate Charter, a tool designed to help marketers measure and reduce carbon impact of their media plans.

Google’s Matt Brittin: businesses must “rush in and seize” sustainability opportunity

The disruption to the way people live their lives caused by the Covid pandemic means there has “never been a better time” to embed more sustainable behaviours in society, Google’s Matt Brittin said in a panel discussion at Cannes Lions Live.

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