The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

The Climate Action Round-Up From UK Advertising’s Ad Net Zero Team

/ March 26th 2021 / Matt Bourn
Climate Action News & Opinions

Welcome to the first of our regular round-ups of climate action news through the lens of the UK advertising industry’s climate initiative, Ad Net Zero.

We take a look at climate-related news and opinions from within our industry and also the big things for advertising professionals to consider about how the work they produce can make a positive contribution to climate action. For more on Ad Net Zero, check out our Climate Action page.

Ad Net Zero reveals 38 supporting companies

Ad Net Zero, UK advertising’s initiative to help the industry respond to the climate crisis, has announced the 38 companies that make up its supporter base.

What is COP26 and why is the climate change conference so important?

The “COP” — the “conference of the parties” — is the overall decision-making body of the United Nations Framework Convention on Climate Change (UNFCCC).

We are ready to become net-zero heroes by 2050 (but only if the price is right)

Voters in two focus groups are keen to cut their carbon footprints but want to know how they can afford it.

What does sustainable business leadership look like in 2021? edie publishes results of flagship survey

edie has today published a comprehensive report breaking down exactly what ‘business leadership’ looks like as the UK strives to build back from the coronavirus pandemic through a green recovery focused on low-carbon ambitions and a just transition.

Companies drag heels on road to reaching net zero

More than a fifth of the world’s biggest public companies have made commitments to cut their emissions to “net zero”.

The new generation of investors determined to make an impact

A growing group of investors is driving the rise of “impact investing” of investments made to generate positive and measurable social and environmental effects alongside a financial return.

The new campaign from IKEA to inspire people to reduce food waste in their homes

IKEA Canada wants to actively reduce food waste both at home, but also across its Restaurants and food services. The retailer has already reduced food waste by 31 per cent across its kitchens nationwide.

Unilever’s Knorr celebrates ‘eativists’ in a global campaign by IPG agencies

Knorr is on a mission to inspire everyone to eat foods that can increase nutritional value and reduce environmental impact.

Film and TV studios plot path to greener future

TV and film productions are cutting their carbon emissions as part of an industry-wide initiative. For instance, screenwriters are encouraged to work eco-friendly behaviour into scripts. This article features albert, which is also powering AdGreen.

Sainsbury’s changes slogan to highlight new mission

‘Live well for less’ to make way after 10 years after signing up as principal supermarket partner of this year’s UN global summit on the environment, COP 26.

Changing the weather

The Uncommon founder argues all brands – particularly the big ones – should grab the opportunities of sustainability.

To make business more sustainable, focus on what you can change

Sustainability is not just a ‘hygiene factor’ for businesses but a crucial opportunity for change, so brands need to plan their approach systematically.

Volvo eyes electric future with a switch to online-only purchase model

The Swedish car marque is leading its premium rivals on a route away from traditional forecourts to an online-only purchase model focused on electrification.

Ad Net Zero climate initiative unveils supporters and working groups

Ad Net Zero provided further details of how it will enact its action plan, which was published last year.

Related Articles View More