The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Export case study: Brandfuel

/ March 20th 2020
Exports and International Trade

Business: Brandfuel

Client: Android

Embracing a wealth of experience across many different spectrums, their culture and passion puts Brandfuel in a confident position to deliver for a variety of clients. From tech giants to budding startups, they create strong relationships by understanding a brand’s purpose, adopting their core values and enhancing customer engagement. Their spirit of collaboration is something they pride themselves on.

One such collaboration has been with Android. For the past 8 years, Brandfuel has worked alongside Android to deliver standout exhibitions at MWC, the largest tech event in the world. Located at The Fira in Barcelona, their thriving journey has evolved from an indoor exhibition stand, to taking over an entire outdoor space. In 2019, Brandfuel created their multi award-winning Android Avenue, a semi-surreal pop up street in the heart of MWC. Guests had the opportunity to go shopping, grab a bite to eat and take a moment of respite, all whilst being immersed in Android’s latest tech offerings.  

The results were impressive, almost 74,000 people visited Android Avenue. Visitors spent almost 1,600 hours engaging with products, leaving a lasting impression. Android Avenue was a meticulous feat of design that demonstrated how ​to find the right balance between ever-evolving technology and Android’s human-centric ideals. 

This case study is featured in our UK Advertising Exports Report, which you can download here.

Related Articles View More