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Export Case Study: Hey Human

/ March 29th 2020
Exports and International Trade

Business: Hey Human

Client: Guinness Africa

Campaign: The Flavour Rooms

Hey Human created an immersive sensorial experience of the multi-dimensional character and flavour of Guinness Foreign Extra Stout through understanding sensory connections.

By using sight, sound, touch and taste to highlight the bittersweet, bold and rich character of Guinness, the Hey Human team were able to create a more immersive and memorable drinking experience. From different music styles, textures, scents and lighting, to infused foods that complement the beer, each room allowed the people to explore the drink in a unique way.

Attended by a number of influencers, the event was amplified across social media and the Flavour Rooms made Guinness the most talked about brand in Nigeria. Not only was it a new way of showing the liquid, but it was a completely new way for a brand to show up in Nigeria. Hey Human’s experience pushed and inspired local capabilities and brought a one-of-a-kind experience to consumers that showed Guinness in a new light and challenged long-held perceptions of the liquid and the brand.

The Flavour Rooms has already been nominated for a number of awards, as well as winning Event of The Year at The Drum Experience Awards.

This piece is one example of the type of work Hey Human does with Guinness and they work with the brand across all channels, including TV ad campaigns.

This case study is featured in our UK Advertising Exports Report, which you can download here.

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