The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Your Chance To Be Part Of The CBI’s Climate Action Showcase

/ August 4th 2020 / Matt Bourn
Climate Action News & Opinions

In the lead up to next year’s COP26, the CBI are building the Goal 13 Impact Platform – a showcase of progress and innovation in companies across the UK and beyond. Its goal is to inspire further climate commitments and action and facilitate collaboration between companies across industries. Our Climate Action Group has created the opportunity for businesses from across our industry to get involved and show the very best of what advertising can offer.

The Goal 13 Impact Platform will capture company-specific insights into the most impactful initiatives, their climate and commercial impact, barriers to progress, and lessons learned. It will also serve as an opportunity to ‘matchmake’ organisations who are working on similar initiatives and challenges, in order to accelerate progress.

The team behind it is engaging with organisations of all sizes and sectors and will allow businesses taking part to amplify their own progress, galvanise their sector and business partners, and have access to a compelling set of insights and collaboration opportunities.

If you have work that you think should feature in this new showcase, the CBI would like to hear from you. You can get involved in the Goal 13 Impact Platform Project by contacting Project Manager Elicia Cantelo. The new platform will be launched at the CBI’s Achieving Net Zero conference which runs online this September 14-15 – more details on that here.

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