The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Do you and your company want to help tackle the climate emergency?

Be part of the drive to reduce the carbon impact of developing, producing and running UK advertising to real net zero by end 2030 and commit to make practical changes in the way you run your advertising operations.

You can watch a recording of our official launch event from 18 November 2020 here. Speakers include Keith Weed, our President, Sky’s Debbie Klein, WPP’s Mark Read, Unilever’s Seb Munden and James Best and Heather Young from Credos, as well as a Live Q&A involving our Chief Executive, Stephen Woodford.


The full Ad Net Zero report is available for free to every member of the UK advertising industry. It includes a simple check-list of actions for you to make rapid change in your day-to-day business operations.

Action 1

Getting your house in order - advertising business operations

Action 2

Curbing emissions from advertising productions

Action 3

Curbing emissions from media planning, buying and distribution

Action 4

Curbing emissions through awards and from events

Action 5

Harnessing advertising's power to support consumer behaviour change

Becoming a Supporter of Ad Net Zero means:

You and your company agree with the ambition of reducing the working practices of UK advertising to real net zero by end 2030.


You and your company will be taking steps to put the Ad Net Zero Action Plan into practice over the next six-12 months.


You and your senior team will share the Ad Net Zero Action Plan with colleagues to ensure there is a clear understanding of the actions everyone working in your company needs to take to achieve our ambition.

Every Ad Net Zero Supporter will be asked to provide information via an annual survey to track the efforts to reduce our industry’s carbon footprint. A Supporter will receive a half-yearly update from Ad Net Zero, updates on important new developments and invites to key events in return for ongoing adoption of the Ad Net Zero Action Plan. Supporters will also be approved to use the Ad Net Zero marque in their own credentials.

Ad Net Zero is a not-for-profit initiative, led by the Advertising Association and its members. We ask for a small donation to become a Supporter and you can do this as an individual or as a company. All funds raised will be ring-fenced to support the tracking and measurement of UK advertising’s efforts to reach to real net zero by end 2030.