The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

SPOTLIGHT Skills, qualifications
and development.
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SPOTLIGHT Advertising and AI:
Showcasing
Applications and
Responsible Use
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SPOTLIGHT The Social Contribution
of Advertising
Find out more about our new report
SPOTLIGHT Championing
our creative
economy.
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SPOTLIGHT Trust in
advertising
on the rise.
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SPOTLIGHT UK advertising
made global.
Find out about our exports group's work
SPOTLIGHT A manifesto
for the world's
ad industry.
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SPOTLIGHT All In reveals
three updated
actions.
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SPOTLIGHT Helping advertising
build a sustainable
future.
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OUR MISSION

We promote the role and rights of responsible advertising – trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy.

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Front
Foot

Our members are at the centre of all we do at the Advertising Association. Front Foot is our industry’s exclusive member network, made up of over 90 businesses from across advertisers, media owners and agencies.

Our members receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Public Affairs briefings and regulatory advice.

Become a member today